Content
The website has many visual indicators of topics or notes or fragrances that make it easy to navigate and find what you are looking for. What it lacks in flashiness and eye-catching design, it makes up for in tons of content catered to whatever fragrance-related needs you may have. Whether you want to catch up on the latest fragrance releases, or check out reviews by fellow enthusiasts, or even find out what scents best relate to your zodiac sign in a fragrance horoscope, it’s all here.
As I’ll touch on next in terms of visual appeal, the site falls short of enticing imagery and design for viewers. It’s very cut-and-dry with its main focus being pushing out the content rather than making the content visually appealing. The site employs a long scroll of info for each scent and each story that creates an endless page that just has paragraphs of text on top of paragraphs of text. These paragraphs serve a use with some of them being about pros and cons people have created based on their wears or user reviews for each scent. These reviews have no ranking system besides all reviews to date, positive reviews, and negative reviews, making them tedious to comb through. It’s in moments like these where too much information and content actually becomes a negative.